Mick Hucknall receives the German Sustainability Award
The German Sustainability Award`s honorary prize to Simply Red singer Mick Hucknall, who together with Radiohead and other representatives of the British music industry has declared a climate emergency, is proof of this. They demand an immediate reaction of the governments to protect all life on earth.

The British musician is one of the best-known soul and pop singers. With Simply Red he has had worldwide success since 1984 and sold more than 70 million records worldwide. The breakthrough came with the Manchester band`s debut album "Picture Book" (1985), followed by countless more successful albums and songs. Hits like "If You Don`t Know Me By Now" (1989) and "Holding Back The Years" (1995) belong to the classics of music history. The new Simply Red album "Blue Eyed Soul" (2019) adds another chapter to this worldwide success story.

"For me it is always a special pleasure to succeed in inspiring such outstanding legends of music history for the activities of the German Sustainability Award. Simply Red singer Mick Hucknall`s acceptance of the award is also a special honour for us. With Mick Hucknall, Radiohead and many other international artists and a large part of the British music industry declaring a climate emergency, we have succeeded in increasing the pressure on politics and the economy. Because behind the artists are many millions of fans. And the German Sustainability Award is definitely the best platform in Europe to declare demands on politics, business, science and society," says Stefan Lohmann, Artist Relations Manager responsible for the international stars and live entertainment concept of the German Sustainability Award.

Mick Hucknall on sustainability and his demands on governments and economy:
"This earth is the only home we have and I am saddened when I see the way we humans neglect the welfare of our planet and one another. We all need to consider what we can do to bring about change, particularly governments, industry leaders, and all in positions of power, in order to secure a better future for our children.“ Mick Hucknall – Simply Red

Honorary Laureate Reason:
Since the beginning of his career, Mick Hucknall has used his reputation and fame to support disadvantaged people. For decades, he has been particularly committed to the SOS Children`s Villages in order to give orphaned children a home, support, education and a chance for a dignified life. He donates to benefit concerts and auctions personal items for this purpose. Notably in 1998 Hucknall donated the profits of his single ”Say You Love Me” to UNICEF. Alongside other international artists, Hucknall uses his voice to take a stand in humanitarian crises – performing at events such as the "Refugee Voices for Darfur" concert for the benefit of the victims of civil war in Sudan, and the ”Concert of Hope” for World Aids Day.
 
Hucknall demonstrates his connection with nature in a biodiversity project on the River Finn in Northern Ireland. Together with ex band mate Chris de Margary, he is committed to the preservation of wild salmon. In cooperation with the "North Atlantic Salmon Conservation Organisation", they succeeded in doubling the wild salmon population and drastically increasing the population of wild birds. At home in his personal life Hucknall also shows his commitment to sustainability by growing his own vegetables in his garden. 

Mick Hucknall is part of the "Music Declares Emergency" initiative, which declared a climate emergency on behalf of the music industry. They demand that the British government reverse the loss of biodiversity and achieve climate neutrality by 2030.

Music Declares
Music Declares Emergency is a group of artists, music industry professionals and organizations that stand together to declare a climate and ecological emergency and call for an immediate governmental response to protect all life on Earth. They believe in the power of music to promote the cultural change needed to create a better future.

Simply Red and Melanie C from the Spice Girls will perform at the sustainability award on 22.11.2020. In the years before there were among others star guests: Annie Lennox, Jamie Cullum, Scorpions, Cat Stevens/Yusuf, Nelly Furtado, Anastacia, Katie Melua, Angelique Kidjo, Art Garfunkel, Die Fantastischen 4, Max Giesinger, Andreas Bourani, Frieda Gold, MIA, Jan Delay, Marius Müller Westernhagen, Rea Garvey, Robin Gibb, Marlon Roudette, Ute Lemper, Roachford ...