Alice Hogg joins ATC Live
Alice Hogg has joined London-based international agency ATC Live.

Alice Hogg joins ATC after a three-years at Live Nation as a Talent buyer, where she worked on European tours for artists including Post Malone, Billie Eilish and Lizzo.

Prior to joining LN, she worked as an agent at United Talent Agency, booking breakthrough acts such as Ry X, Tom Misch and Glass Animals.

“I am absolutely pumped to be returning to agent life and to start the next phase of my career as part of the ATC Live team,” says Hogg. “In my eyes, ATC is one of the best independent agencies out there – a dynamic company with a fantastic culture – and the music is at the heart of everything they do.

“I’m looking forward to growing the already amazing roster and working with acts that I am truly passionate about, helping to establish long-term career artists with well-thought-out strategy, enthusiasm and dedication.”

ATC Live MD Alex Bruford adds: “We are delighted that Alice chose to join ATC Live. Alice has a proven track record of delivering at the highest level, and her energy, passion and devotion to her artists are closely aligned with our core values at ATC Live. We can’t wait to get started with her.”

According to IQ