Agency merger in the Nordics
Nordic live agencies United Stage Sweden, United Stage Norway and Copenhagen Music, today announce a strategic merger, launching United Stage Group, a pan-Nordic touring company for established and upcoming artists.

Leading Danish live agency Copenhagen Music will merge its booking agency business with United Stage Norway and the largest independent Swedish live agency, United Stage Sweden, unifying the three companies as the region’s premier agency, United Stage Group.

United Stage currently represents approximately 250 artists and produces more than 3,000 events a year in Sweden and Norway, with artists such as Lars Winnerbäck, Darin, Melissa Horn, bob hund, Junior Brielle, Danny Saucedo, Smith & Tell and more. Besides working as an agency, tour producer and promoter, United Stage also handles artist management for over 20 artists and produces numerous corporate events yearly. The merger between United Stage and Copenhagen Music, now includes the established Danish market as a natural extension.

President and founder of United Stage AB, Anders Larsson explains: “At United Stage we have a simple philosophy that has pushed us forward since the beginning. We believe in the magic of the meeting between an artist and an audience. As a market leader in Sweden, and on the rise in Norway, we have strived to broaden the market for our artists to a Nordic platform for several years. With this strategic merger we are now launching the best possible structure for a strong Nordic business. This will benefit our staff in their daily work, our partners and, above all, our artists who are always most important to us – the center of the entire organization. I am very much looking forward to the collaboration with Copenhagen Music and our joint effort to build the Nordic region’s best artist company.”

A strengthened nordic collaboration

Established in 2008, Copenhagen Music has quickly claimed its position as the leading live agency in Denmark, working with artists such as Lukas Graham, Rasmus Seebach, Suspekt and Medina. Copenhagen Music also offers their artists and services for corporate events, providing companies such as Novo Nordisk, Rema 1000, COOP, Salling Group and Bestseller with branded music experiences.

The merger between United Stage and Copenhagen Music will strengthen both companies’ ability to set up shows across the Nordics. In Denmark, Copenhagen Music will oversee all touring activities for artists signed to United Stage and vice versa. Copenhagen Music will still do business under the same name, but with the addition of “part of United Stage Group”. Jimmi Riise will step up from Managing Director of Copenhagen Music to his new role as Nordic Chief Executive Officer, United Stage Group.

Jimmi Riise, Nordic CEO, United Stage Group adds: “This merger between United Stage and Copenhagen Music is a phenomenal mashup that will pave the way for a creative flow between Sweden, Norway and Denmark. United Stage has often been our go-to partner in Norway and Sweden, and I strongly admire the business Anders and his team have built over the past 30 years.”

Riise concludes: “This partnership will give us both the necessary scale and scope to bring our respective artists beyond local venues and introduce them to new fans and experiences across the Nordics. Teaming up with United Stage is the logical next step for both our companies, and we look forward to creating shows and tours together. Most importantly this new structure will give us the ability to support and develop artists careers even further and help build stronger artist brands across the Nordic region. Let the music play!”