Natasha Bent: There is no shortcut!
VIP-News talks to Natasha Gregory (formerly Bent) about her new venture Mother Artists.

In our New Biz interviews we will be speaking to new entrepreneurs over the coming months to get an insight into their new ventures.

Name: Natasha Gregory (Bent)
Company: Mother Artists
Country: U.K.
Type of company: Live Agency & Management Company

Gives us a brief update on your career before launching your own company?
I started off backing singing for Carleen Anderson after studying vocals at BIMM. From there I worked in management for Phil Nelson/First Column. It was then I started my Live Agency career at 13 Artists as a booking Agent. I then set up my own Agency ‘The Village Agency’, followed by moving to The Agency Group for ten years (which then became UTA), then the last 4 years at Coda / Paradigm

Have you taken on any employees yet and/or planned on growing or is it a one man band?
News on that to be announced soon ??

Why did you decide to start your own company?
I am starting this company alongside my brother Mark Bent (IDLES management) someone I admire, trust and feel empowered by. It’s very rare to find someone that works with the same ethos and drive. We have spoken about this dream for a while and if there is one thing this last year has taught us, it’s to just go for it.

What is/was your biggest concern about starting up your own company?
I don’t believe that’s the right way to start a company. No negativity at all – hard work, good ethics, leading with compassion and empathy is the best start we can give this company; for us, our clients and the industry professionals that we love working with.

Did you bring your full roster with you?
I am lucky that my core roster is joining me on this new venture. Alex Amor, Amy Macdonald, Benjamin Booker, Cate Le Bon, CMAT, Darwin Deez, Do Nothing, Electric Guest, First Aid Kit, Foster The People, Gotye, IDLES, RY X, The Antlers, The Magic Gang, The Teskey Brothers, Thomas Headon, Unknown Mortal Orchestra, Violet Skies, Westerman – with more to follow.

How do you see the potential for your company in this disrupted Live Music industry?
We wouldn’t have started this venture if we didn’t 100% believe in ourselves, our clients and everyone’s abilities. There is no secret trick, no shortcut. Just cut out the bullshit, put your heads down and fight for your clients like you would your family, but with respect kindness and hard work ethics at the core. Simple.

Pictured: Natasha and Mark Bent - photo @jarowslaw.hipisowki