EMMA hires Yvonne Stausbøll as Executive Director
Yvonne Stausbøll has been appointed the first Executive Director of the European Music Managers Alliance (EMMA).

EMMA, a pan-European organization for managers, was established in 2018 with the aim of “ensuring managers have a closer presence in all debates and decisions that affect the future course of the global music business.”

Yvonne Stausbøll (pictured) will be based in Brussels, where she will be in charge of EMMA`s overall management as well as the organization`s policy involvement in Europe.

Stausbøll "brings with her extensive knowledge of the European public policy climate – including 15 years combined in the European Commission and European Parliament," according to EMMA, who has worked in public relations in Brussels for over 25 years.

Stausbøll was previously the president of the UPEI trade group for the independent energy industry. Stausbll has been working in the music and culture industry since 2019, most recently with the cultural organizations Music Without Borders and Freemuse.

Per Kviman, Chair of EMMA, stated: “I am delighted to welcome Yvonne as our new Executive Director and look forward to working with her.

“This is a significant step for EMMA. Yvonne’s extensive experience will help take our organisation forward, ensuring music managers have representation at the heart of European policy discussions and expanding our engagement with other music-based organisations.

EMMA serves as a point of contact for music managers all over Europe, facilitating communication between the industry and policymakers. Music Managers Forums from Belgium, Finland, France, the Netherlands, Norway, Poland, Spain, Sweden, and the United Kingdom are affiliated with the organization, which also has ties to allied organizations in Australia, Canada, and New Zealand.

EMMA represents over 1,200 music managers in Europe and 600 globally, who serve the commercial and technical interests of tens of thousands of musicians, songwriters, producers, and DJs.