MTS Expands Venue Network
MTS Entertainment, Russia`s largest telecommunications business, has taken over the management of one of the most important performance venues in the Ural region of Eastern Europe.

In Russia, MTS Entertainment, a division of Mobile Telesystems (MTS), organises concerts, festivals, and theatre events. MTS also owns a number of music venues, as well as MTS Ticketland and MTS Live, two ticketing agencies.

MTS Live Hall in Yekaterinburg (Ekaterinburg), originally the Congress Centre of Ekaterinburg Expo, one of Russia`s major exhibition complexes, is the company`s newest location. The 5,000-seat venue will be outfitted with a new ticketing system that connects it to the wider MTS ecosystem, which includes the telco`s TS Premium and S Cashback services, in addition to a new moniker.

Ekaterinburg Expo, which opened in 2019, has places for events, exhibitions, and conventions. According to MTS, the multifunctional MTS Live Hall can accommodate up to 5,000 people for large performances and shows. It was declared the best congress hall (seated theatre-style venue) in Russia in 2020 at the Russian Business Travel & MICE Awards, because to its advanced lighting and sound systems.

MTS has also lent its name and technologies to the MTS Live Arena in Moscow, which is administered by ASM Global. It was supposed to open in 2020, but it will now open in the last quarter of 2021.