Eventim Live Asia launched
CTS Eventim have announced their further expansion with Eventim Live Asia with an emphasis on China, Japan, South Korea, Singapore, Hong Kong, Taiwan, Indonesia, the Philippines, Thailand, Vietnam, and Malaysia.

The new firm, based in Singapore will be headed up by CEO Jason Miller, who previously led Live Nation`s touring operations across its Asia and Middle East locations as senior vice-president of international and developing markets before stepping down last year.

Eventim Live, which was founded in early 2019, has 36 promoters in 15 countries, with Matt Schwarz`s DreamHaus in Germany being the most recent addition. Eventim Live Asia, a collaborative venture with Miller, follows a similar partnership with promoter Michael Cohl in North America, which was revealed earlier this year.

“Following on from our joint venture with Michael Cohl in the US market, the launch of Eventim Live Asia marks another key milestone in achieving our strategic objective of offering tours and ticketing around the world,” says CTS Eventim CEO Klaus-Peter Schulenberg . “This is a further sign that, as announced, CTS Eventim will emerge from the Coronavirus crisis with renewed strength.”

Eventim Live Managing Director Frithjof Pils, says: “We’re delighted to welcome Jason Miller to the team. He has extensive experience in our industry in Asia at the highest level and has an excellent network of contacts. He will enable Eventim Live Asia to bring amazing concerts by leading international artists to fans in this major world region. We also want to intensify our work with local artists going forward.”

Miller`s company, Live Nation, was responsible for 80% of the top-grossing Asian tours for western musicians in the last decade, including Bruno Mars, Coldplay, Madonna, Maroon 5, and U2. Miller worked as an agent at CAA before joining LN Nation, where he represented high-profile clients such as Beyoncé, Jimmy Fallon, Kanye West, and Stevie Wonder.

Miller says “The pandemic has created unprecedented global demand for live music and shared experience. With Asia representing over half of the world’s population and its fastest-growing middle class, there is no better time or place to be launching an event promotion company”.

“Eventim Live’s tremendous resources, vision, experience, and respect across the live event industry make it the perfect joint venture partner.”