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Sophie Lobl Named VP of Rolling Stone Live
October10
Sophie Lobl, formerly of C3 Presents, has been appointed vice president of Rolling Stone Live, wher
Sophie Lobl, formerly of C3 Presents, has been appointed vice president of Rolling Stone Live, where she will oversee strategic operations, executive decisions, and talent bookings.
She will report directly to Rolling Stone CEO Gus Wenner and will be based in Austin, Texas.
“We are thrilled to welcome Sophie to our team,” Wenner said in the announcement. “Her deep experience programming live events and festivals across the country coupled with her creative vision make her the perfect fit for our ambitions. We can’t wait to watch the evolution of our live events unfold under her guidance.”
With a decade of industry experience, Lobl began her career after college as an assistant producer at BBC Radio 1, later working with WME, C3 Presents, and Live Nation.
As a global festival promoter, she booked talent for major events such as Bonnaroo and Music Midtown and played a key role in developing Lollapalooza Stockholm, among other projects. She joined C3 in 2015.
“I’m honored to join Rolling Stone and excited to grow its live events portfolio,” Lobl said. “There is immense potential for the brand, and I’m eager to collaborate with the talented team here to create memorable experiences and push the boundaries of live event programming.”
Lobl is also recognized for conceptualizing the campground experience at Bonnaroo, where she developed 10 different stages and activations, adding over 100 artists to the festival`s lineup.
Lobl will lead Rolling Stone Live’s events team with plans to expand the brand’s presence in the live music industry.
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