Connecting the live music industry
ATC Live announces staffing changes with new Agent and promotion
February22
Lucy Atkinson has joined ATC Live as an agent, expanding the company`s presence in electronic music
Lucy Atkinson has joined ATC Live as an agent, expanding the company`s presence in electronic music.
She previously worked at Earth Agency, where she built a roster of globally recognized artists, including Sega Bodega, Erika de Casier, Alice Glass, Debby Friday, Soo Joo, and Ecco2k.
Her expertise extends beyond live performance, as she has facilitated brand collaborations for her clients, including partnerships with Marc Jacobs, Versace Jeans Couture, and ASOS.
In addition, Alice Hogg has been promoted to the newly created position of Head of Tour Marketing.
This role will integrate tour marketing services within ATC Live, aiming to enhance fan engagement and promotional strategies.
With 15 years of experience in the live music industry, Hogg has held positions at Live Nation Entertainment and UTA. She joined ATC Live in 2020 and manages a diverse roster that includes Aaron Frazer, Black Pumas, Cassandra Jenkins, and Durand Jones & The Indications.
Alex Bruford, MD & Founder, ATC Live:
"These are exciting times at ATC Live, and we`re delighted to welcome Lucy and her artists to the company and to announce this much-deserved promotion for Alice.
"Lucy shares our commitment to deliver the best possible results for artists while maintaining respect for all involved. She has developed an outstanding roster through her tenacious yet personable approach, and the entire team are all incredibly excited to work with her.
"The decision to increase our resources around tour marketing is also significant and indicative of the growing range of services that ATC Live can offer our clients. With her wide ranging experience, Alice is the perfect candidate to launch the department and I am delighted we can help her progress in the next stage of her career."
Lucy Atkinson, ATC Live:
"I am super excited to begin this new chapter with my roster at ATC Live. I am really energised by the environment and shared ethos, providing me a place where I can continue to work with groundbreaking artists."
Alice Hogg, ATC Live:
"I am thrilled to be stepping up to the position of Head of Tour Marketing at ATC Live. In a digital age, tour marketing is one of the key components of a tour`s success and ensuring we have a proactive and tailored approach for our artists is absolutely paramount. I`m delighted to have found a position that supports our talented roster, and enables us to find even more creative ways to connect our artists with their fans."
Founded in 2011, ATC Live is one of the world`s largest independent agencies, working with over 570 acts such as Amyl & The Sniffers, Adrianne Lenker, Big Thief, Black Country, New Road, Black Pumas, English Teacher, Faye Webster, Fontaines D.C., Good Neighbours, Jamie Webster, Jungle, Nick Cave & The Bad Seeds, PJ Harvey, Royel Otis, Squid, Sleaford Mods, The Lumineers and Yard Act.
ATC Live is part of the ATC Group of companies, alongside divisions in artist management and artist services including merchandising, e-commerce, live streaming, event promotion and experiences.
With VIP-Booking.com, you can search for anyone in the live music industry — try it yourself!
Search Artists:
Trusted by professionals in the live music industry around the world for 25 years!
