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Jim King Named CEO of AEG Presents UK and European Festivals
July23
AEG Presents has announced the promotion of Jim King to Chief Executive Officer of AEG Presents UK and European Festivals, expanding his leadership role to include the company’s UK concert promotion business.
Previously CEO of European Festivals, King will now oversee the full scope of AEG’s live entertainment operations in the region – from major stadium and arena tours to club shows.
He will report directly to Adam Wilkes, President and CEO of AEG Presents Europe and Asia Pacific.
As part of the leadership restructuring, Steve Homer will move into a new role as President, UK Touring, where he will focus on AEG’s domestic touring business.
“Jim’s appointment is both a recognition of his achievements and a key strategic step as we continue aligning and expanding our UK and European business strategies,” said Adam Wilkes, President & CEO of AEG Presents Europe and Asia Pacific, to whom King will report. “His vision and leadership have been central to shaping the company’s presence and footprint across the region, and I’m confident that under his guidance we’re well positioned for even greater success in the United Kingdom and across the continent. In addition, I’m thrilled that Steve will pivot to his new role, where he can focus on what he does best — bringing his talents as a gifted concert promoter to our newly realigned business.”
Commented King: “It’s a privilege to take on this role at a time when the live entertainment landscape is evolving rapidly. AEG Presents has been my home for nearly 20 years now, and I’ve never been more excited about the opportunities ahead. I’m grateful to Adam and Jay Marciano [Chairman and CEO, AEG Presents] for their trust in me as we continue to build our business throughout the region with our extraordinary team, and I’m looking forward to working even more closely with Steve as we shape the future of our UK live event strategy.”
King joined AEG in 2008 and has played a central role in establishing some of the company’s flagship festivals, including BST Hyde Park, All Points East in London, Rock en Seine in Paris, and Forwards Festival in Bristol. In 2025, AEG launched a new event under his guidance – Lido Festival – held in London’s Victoria Park.
Earlier in his career, King produced Creamfields and helped launch festivals such as RockNess and Bestival.
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