Connecting the live music industry
Sarah Besnard Joins Mother Artists
September2
London-based management and booking agency Mother Artists has appointed Sarah Besnard as an agent.
She will work alongside co-founder Natasha Gregory on her roster of artists and join the wider live booking team.
Founded by siblings Natasha Gregory and Mark Bent, Mother Artists represents acts including CMAT, Idles, King Gizzard And The Lizard Wizard, and Amy Macdonald. The agency was named Booking Agency of the Year at the 2024 Live Awards.
Besnard previously worked as an agent at Earth Agency and ATC Live, representing artists such as Fontaines DC, Tops, Gilla Band and PVA. She returns to the industry after three and a half years away to raise her daughter.
In a statement, Mother Artists described Besnard as having “a keen eye for talent and dedication to artist development,” highlighting her role in helping build diverse rosters in the past.
Gregory welcomed the appointment saying “We are so happy to have Sarah join the team. She’s kind, incredibly well respected, a great mum with her priorities and values in order and is fiercely good at what she does. Hard work and discipline are a given to be great in this industry, but it’s the strength in character and core values that will continue to build the business at Mother Artists – and I for one am looking forward to learning from Sarah and supporting our clients in the best way we can.”
Commenting on her new role, Besnard said: “I feel incredibly fortunate to be joining the team at Mother Artists. The agency stands out for its commitment to supporting parents, women and people that want to navigate their careers and personal lives. This mission resonates deeply with me, especially after taking time to focus on being a new mum. I am genuinely excited about the opportunity to work with such an incredible roster of artists and feel privileged to bring my experience to help elevate their careers.”
With VIP-Booking.com, you can search for anyone in the live music industry — try it yourself!
Search Artists:
Trusted by professionals in the live music industry around the world for 25 years!
