Connecting the live music industry
Independent Artist Group Partners With Cobra Agency
September10
Independent Artist Group (IAG) and Austria-based Cobra Agency have entered into a strategic partnership aimed at strengthening their global presence and expanding opportunities for artists in the rock and heavy metal sectors.
The alliance allows the two agencies to maintain their independence while working together on artist development, international touring strategies, and live music opportunities.
Founded in 2017 and based in Salzburg, Cobra Agency has quickly grown into one of Europe’s leading booking agencies for rock and metal. The company represents a roster that includes Slipknot, Sabaton, Godsmack, Amon Amarth, Powerwolf, Slaughter To Prevail, Trivium, King Diamond, In Flames, Polaris, and Nothing More.
IAG, headquartered in Los Angeles, is one of the largest full-service booking agencies in the United States. Since its formation in 2022 through the merger of APA’s music division and Artist Group International (AGI), IAG has expanded its footprint worldwide. Its roster spans multiple genres and generations, with clients ranging from Billy Joel, Rod Stewart, and Neil Young to Metallica, 50 Cent, Mary J. Blige, Ghost, Sleep Token, and Five Finger Death Punch.
In a joint statement, the companies said: “At the heart of this partnership lies a shared commitment to artist development, entrepreneurial spirit, and delivering innovative live experiences. Together, IAG and Cobra Agency will strengthen their networks across the globe, enhancing the services they provide to their artists while maintaining the independence and identity of both companies.”
Nick Storch, IAG’s EVP and Global Head of Artist Development, noted that the partnership formalises a long-standing working relationship. “Günther and Dominik have been great allies and it only made sense to make our relationship more formal. Cobra views artist development in the same way we do and I am thrilled to be able to continue to grow more artists together for years to come.”
Cobra Agency co-founder and CEO Günther Beer called the move a “natural evolution”: “I’ve admired IAG’s work for a long time. They’re one of the world’s leading agencies. Teaming up now feels like a natural evolution. This partnership will unlock new potential and create outstanding opportunities for our artists worldwide.”
His fellow co-founder and CEO, Dominik Meyer, added: “We are incredibly excited to announce our new partnership with IAG. This collaboration marks a significant milestone for Cobra Agency as we continue to expand our global reach. IAG shares our passion for innovative, artist-first strategies, and together we are confident that we will elevate the level of service and creativity we bring to the live entertainment industry.”
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