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BRAG and Live Nation to Manage Three Expo City Dubai Venues
September22
A joint venture between Live Nation Middle East and UAE-based events company BRAG, has announced a partnership with Expo City Dubai to manage three key venues: Jubilee Park, Al Forsan Park, and Dubai Millennium Amphitheater.
Under the agreement, the venues will join Live Nation’s global network and host year-round programming that reflects Expo City Dubai’s diverse offerings.
The spaces will be used for major concerts, festivals, cultural events, exhibitions, and immersive shows. Jubilee Park and Al Forsan Park feature open green areas suited for large-scale gatherings, while the Dubai Millennium Amphitheater is designed for more intimate performances and community events.
The partnership also includes a focus on sustainability, aligned with the UAE’s Net Zero 2050 Strategy and plans to become a leader in sustainable events by 2030. Measures being implemented include tracking environmental data, reducing event carbon footprints, achieving zero waste to landfill, cutting food waste, prioritising renewable energy, and phasing out single-use plastics.
Ramzi Nakad, CEO & Creative Director at BRAG, said: “Expo City is a landmark destination, and the versatility of its spaces makes this partnership truly powerful. Whether it’s a music festival, an art showcase, a global summit, or an innovative brand experience, these venues can flex to fit any format. Through this collaboration, we’re not only unlocking the full creative potential of these spaces but also making it easier and faster for event organizers, promoters, creators, and communities to bring their ideas to life.”
James Craven, President of Live Nation Middle East, added: “Expo City Dubai represents the future of live entertainment in the region – a place where creativity and innovation come together. This partnership is an exciting extension of Live Nation’s vision to bring more world-class events to dynamic settings. With BRAG’s deep local expertise and Live Nation’s global experience in venue management, we’re creating new opportunities to attract international talent, homegrown concepts, and the region’s most ambitious events.”
The three venues have previously hosted large-scale events such as Untold Music Festival, Break the Block, ELROW, the FIFA Fan Zone, and concerts by Jungle, Amr Diab, Tiësto, Adnan Sami, and Rahat Fateh Ali Khan.
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