Chief Executive Officer Nathan Baugh said the appointments mark “a major step forward” in scaling Peachtree’s operations nationwide, noting that both executives bring significant experience and leadership within the live entertainment industry.

Johnson will oversee Peachtree’s national production operations, managing strategy and live event execution. He previously held senior roles at Roc Nation and Big Loud Management, working on global tours and campaigns for artists such as Morgan Wallen, Lil Uzi Vert, Waka Flocka Flame, DAYA, Blackbear, Yuna, and Yungblud.

Thomas brings over two decades of experience in business development and partnership strategy, having worked with AEG Presents, Danny Wimmer Presents, the Houston Rockets, and the Young Presidents Organization. Named a Billboard Brand Builder Power Player in 2019, he has led programmes for brands including Toyota, Anheuser-Busch, MasterCard, Monster Energy, and Verizon. At Peachtree, he will focus on driving growth in new markets, festivals, and venue partnerships.

The new hires come amid a period of strong growth for Peachtree Entertainment, which promoted more than 250 concerts and 17 festivals across the US in 2025, with further expansion planned for 2026.