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UK Festival appoints new Managing Director
December16
UK based Boomtown Festival has announced the promotion of Toby Gwazdacz to the newly created role of Managing Director, reflecting an evolution in the festival’s leadership structure.
In the role, Gwazdacz will work alongside Boomtown co-founders Luke Mitchell and Chris Rutherford, who will continue to lead the festival’s long-term vision and future growth.
Gwazdacz joined Boomtown in April 2022 and has served as Commercial Director for the past four years, during which time he played a central role in overseeing a period of significant creative and organisational development for the event.
Commenting on his appointment, Gwazdacz said:
“Boomtown is the ultimate immersive experience, and that is why our loyal community returns and word spreads to new citizens each year. We have carefully navigated the evolution from our underground roots to becoming a major player in the UK festival calendar, and whilst the success of the festival increases, so does our scope for boundless creativity. The strong growth we’ve achieved over the last four years has created the foundation for me to now take a broader strategic focus across the organisation of Boomtown. I am incredibly excited for the future and where our team’s ambitions and innovations will take us next.”
Luke Mitchell, co-founder of Boomtown, added:
“Toby has been instrumental in shaping Boomtown’s recent evolution. His leadership, and ability to seamlessly connect the commercial and cultural sides of the festival have elevated what we’re capable of. This new structure allows us to focus on the next era of Boomtown while knowing the organisation is in exceptionally strong hands.”
Chris Rutherford, co-founder, said:
“Over the past four years, Toby has helped guide Boomtown through some of our most ambitious moves yet. He brings deep industry experience, an aligned strategic vision, and shared passion for creating the most immersive festival experience for our community every year. We’re incredibly excited to continue pushing boundaries together.”
Founded in 2009, Boomtown has grown into one of the UK’s most distinctive and immersive festival brands, with a multi-generational audience returning annually to experience its evolving narrative-led world.
The festival recently announced ‘Chapter Five: Radical Redesign’, with the 2026 edition set to feature an expanded site, new districts and staging, and what organisers describe as the event’s most diverse line-up to date. Acts announced include Kneecap, Scissor Sisters, Madness, Skrillex, Four Tet, Faithless, Scooter, Ashnikko, Shaggy, EVE and Ren.
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