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Ultimo Sets Italian Concert Attendance Record
August9
Italian promoter Vivo Concerti, part of CTS EVENTIM’s EVENTIM LIVE network, staged what the company says was the largest ticketed concert in Italian history when Ultimo performed in Rome on 4 July.
Around 250,000 fans attended the concert at the University of Rome Tor Vergata, setting a new national attendance record and placing the event among the largest concerts by a single artist staged in Europe.
The scale of the production required extensive coordination beyond a conventional concert set-up. Vivo Concerti worked with the City of Rome, the University of Rome Tor Vergata and public authorities on mobility, security, infrastructure and crowd management measures for the event.
Ultimo is one of Italy’s leading live artists and has worked with Vivo Concerti for several years. The Rome concert marked the latest milestone in the partnership and established a new attendance benchmark for large-scale live events in Italy.
Klaus-Peter Schulenberg, CEO of CTS EVENTIM, said: “The scale, complexity, and quality of this event demonstrate the capabilities that our European promoter network has developed. Through EVENTIM LIVE, we now have a platform capable of successfully delivering even the most demanding projects. This further strengthens our position as Europe’s number one in ticketing and live entertainment and as the world’s second-largest company in our industry.”
Clemente Zard, Managing Director of Vivo Concerti, said: “From the outset, it was clear that this project would go far beyond a traditional concert production. Together with the City of Rome, the University of Rome Tor Vergata and the relevant public authorities, we developed solutions to challenges that had never before been encountered on this scale. Successfully realising this extraordinary project is the result of the close, trusted collaboration of everyone involved.”
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