Boy Better Know is a Grime label formed in North London (N17) by JME (Jamie Adenuga) and his older brother Skepta (Joseph Adenuga, Jr) as well as rapper Wiley. It is a sub-crew of the main crew Roll Deep. The label produced records from various artists including Wiley and Tinchy Stryder. They have received support from various big names including Westwood, and Wiley's single Wearing My Rolex reached number 3 in the UK charts in May 2008. Boy Better Know have become an influential brand, selling over 20,000 of their t-shirt range and playing shows around the world.

Combined, the members have sold over 250,000 records and count live support slots of 50 Cent, Chamillionaire and the Scratch Perverts among their credits. Their debut album is called VIP and is due for release in the UK in July 2008 and will feature the single Rolex Sweep by Skepta Feat. Wiley and JME's first single Sun, Sea and Sand.

Rolex Sweep has become an internet phenomenon, receiving thousands of views on YouTube. Another clip shows 80s kids TV host Timmy Mallett putting the BBK boys through their paces in a recreation of his cult Mallett's Mallett game.
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