Agency Details    Print    Send EPK    Tour Builder    Roster - 437 Artists
Primary Talent International
Artist Booking
10-11 Jockey's Fields, London, United Kingdom
+44 20 7400 4500
Formed in 1990 as the result of a merger between two existing agencies - Station Agency and World Service. The result was to produce one of the foremost contemporary music booking agencies in Europe.

Primary was established on the basis that being a big agency, far from being a problem, could be a real benefit to everyone as long as the ratio of individual agents remained unchanged and the personal style of working - for which UK agencies are famous - was not only maintained but increased.

Since the very beginning, Primary has prided itself on the wide and ever increasing spectrum of musical styles and nationalities that its roster encompasses. It has a deserved reputation around the world not only for the quality of its artists but also for setting high standards of technical output and innovation.
Related news
ICM Partners Executive Rick Levy to Exit Agency

28 May 2020

ICM Partners executive Rick Levy has stepped down from his duties as chief operating officer and wi

ICM acquires Primary Talent International

10 March 2020

ICM Partners has acquired Primary Talent International, one of the leading UK Booking Agencies with

Arthur Awards handed out at ILMC

16 March 2018

Last week, the Arthur Awards, the live music industry’s Oscar equivalents, was handed out during IL

UK Agent Dave Chumbley dies

24 August 2017

Following a short illness Primary Talent International agent Dave Chumbley died suddenly on Tuesday

Liam Gallager signs with Coda

29 October 2016

Liam Gallagher has signed with Coda Music Agency. The former Oasis and Beady Eye frontman is set