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Juan Ortiz de Zaldumbide Joins Live Nation & Luger Sweden

Juan Ortiz de Zaldumbide has joined Live Nation and Luger Sweden, taking on a new role focused on Latin music promotion.

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VIP-News Editorial3 February 2026 · 1 min read
The appointment was confirmed via a public LinkedIn post by Ortiz de Zaldumbide, in which he announced that he had started a new position with Live Nation & Luger Sweden.

Ortiz de Zaldumbide is the founder of That Music Agency and has built an international profile working across European and Latin American markets. His background includes artist representation, project development and advisory work, with a particular focus on Latin and crossover repertoire.
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