ATG Entertainment acquires SOM Produce

UK based ATG Entertainment has announced the acquisition of SOM Produce, a prominent Spanish theatre producer, operator, and distributor based in Madrid. Financial terms of the deal remain undisclosed. SOM Produce, established in 2011 by Jose María Cámara, Marcos Cámara, Pilar Gutiérrez, and Juanjo Rivero, operates five premier theatres in central Madrid—Nuevo Teatro Alcalá, Teatro Rialto, Teatro Nuevo Apolo, Teatro Calderón, and Teatro Amaya—offering a combined seating capacity of 5,237. The company sells over 750,000 tickets annually and is one of the world’s largest producers and distributors of Spanish-language musicals and plays. ATG Entertainment, backed by Providence Equity Partners, operates a global portfolio of 64 iconic venues across the UK, US, and Germany, entertaining over 18 million patrons annually. The company also manages a ticketing platform, atgtickets.com, processing over 18 million ticket sales each year. This acquisition marks a significant expansion for ATG into the Spanish market. Ted Stimpson CEO of ATG, said: “This is an exciting opportunity to further build ATG’s European operations and SOM Produce represents a great cultural fit; we are both very creative businesses, deeply passionate about showcasing great content in landmark venues. Madrid is becoming a global hub for theatre productions, and we have long admired what SOM Produce has achieved. We are delighted to be able to bring them into the ATG family and explore continued opportunities for ATG in a thriving new market.” Marcos Cámara, CEO, Partner, & Executive Producer, SOM Produce, said: “This is an exciting new chapter for SOM Produce and we look forward to bringing more quality iconic Broadway productions and live entertainment to audiences in Spain. Madrid only follows the West End and Broadway in terms of global theatre demand as the appetite for theatre and live performances continues to grow throughout Spain. This partnership with ATG will help us capture significant opportunities to satisfy this increased demand going forward. We are so proud of what SOM has become, and we are thankful to our employees, producer partners and loyal customers who make us who we are today.” Pictured: Marcos Cámara, CEO, Partner, & Executive Producer, SOM Produce